I think animal rescue and advocacy organizations have a tough job. How to motivate people to care, and to act? I’m intrigued by the different ways that motivating messages presented and I wrote my thoughts on this at catster.com:

Read the article here:

http://www.catster.com/lifestyle/cat-animal-rescue-message-communicate-positive-shocking

Both these cats are rescues. Kieran was rescued in our yard after apparently being abandoned in the cold of winter. Bluebell (on right) was rescued by my vet clinic and adopted by us.